There are three things I believe in this world: living inspired is the only way to live, you can never learn too much, and anything is possible. Whether I’m working with startups or Fortune 100s, discovering the peaks of Patagonia or the waves of Mexico, I strive to infuse every interaction with the energy and outlook that a life grounded in the outdoors has given me.
Creative direction, competitor differentiation, positioning, customer and employee research, persona development, KPIs, and alignment with long-term business goals.
Developing the themes, framework, and governance processes that support the creation of seasonal or/or annual marketing programs—as seen from a blended content, digital, brand, and business strategy approach.
Driving organizational transformations, channel expansion, and technology integration to evolve how the business operates. This may mean branching out into new channels, developing dialogue with entirely new consumers, art directing teams, and more.