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Content Content Social Content

So We’re On the Same Page Social content creation isn’t just writing a witty caption or selecting a sweet photo to accompany it; ideally, it’s the intersection of both those, plus an understanding of what makes your audience tick that makes great content. Without further ado, here are a few standouts…. (Hint: click the images[…]

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glean > intuit > storytell > convince > laugh > learn > repeat

Blending a content strategy and digital strategy role, I worked with Nike North America to ideate, launch, and measure impact of a Geography-wide learning initiative that leveled up the already-amazing work Nike Brand Managers undertake every day. The pieces shown here are indicative of my work as both a strategist and producer—showing how we executed[…]

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They Wanted a Unicorn

2013 at Nike 2013 was a year full of action, and I was right in the middle of it as the Communications Lead on a $1B+ project at Nike that transformed all Nike sales tools, including replatforms, new app launches, and a gigantic transition to digital. The audience our team at Global Sales spoke to[…]

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Fotobarons UI Redesign

2015 was a big year:  amongst travels, experiences, and adventures in South America, I officially because a freelancer (yet again). Partnering up with a Latvian consulting company who needed a UI Designer on a client’s site overhaul, I jumped in to audit existing site content, provide UI recommendations, and pull together concepts for the site’s[…]

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NikeU Brand Marketing UI Redesign

With the deadline to launch an enterprise-shifting employee training initiative, Nike North America Brand Marketing Operations needed to find an online home for course enrollment and supporting materials. As a content and design lead on this project, I partnered with the Drupal development team that would implement the site additions. Soon though, I learned that simple[…]

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SEND IT: Leveling Up Petzl Content Marketing

This post originally was published on Medium in November 2015. ··· The Experiment Objective Find opportunities in Petzl’s marketing content Questions I Wanted To Answer Is it easy for Petzl to generate the content it needs to maintain an authentic brand voice? Does content have a framework to drive action, inspire results, and inform customers?[…]

2015 Silverton CO Natural Hit Cynthia Johnson

A Big Mountain Rider is Born (Online)

Cynthia came to Chile to compete in a pair of Freeride World Tour qualifying events, but left with a branded athlete website. The goal? To help her get more sponsors and provide visibility to the riding she was doing around the world. Aggregating her social channels, building out her WordPress site, and corralling photo and[…]