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Strategic Communications, Nike NFL Launch

Challenge Just four months before Nike launched its game-changing contract with the NFL, a critical team member was needed: the supply chain program-wide organization (accountable to nearly 1,000 Nike employees) required a communications expert to manage a comprehensive marcom program. With many months in the making and multiple cross-functional teams involved, this role entailed the[…]

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Global Inbound Marketing

Challenge 5CI GlobalCom’s founders were known internationally for their stellar business reputations in the defense, aerospace, and communications industries, but their new company lacked a clear and consistent voice or message. Their product lines across multiple verticals were disconnected without a common thread, and they needed a unified voice that would speak to investors and[…]