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Content Content Social Content

So We’re On the Same Page Social content creation isn’t just writing a witty caption or selecting a sweet photo to accompany it; ideally, it’s the intersection of both those, plus an understanding of what makes your audience tick that makes great content. Without further ado, here are a few standouts…. (Hint: click the images[…]

Nike NA Running Hero FA16

glean > intuit > storytell > convince > laugh > learn > repeat

Blending a content strategy and digital strategy role, I worked with Nike North America to ideate, launch, and measure impact of a Geography-wide learning initiative that leveled up the already-amazing work Nike Brand Managers undertake every day. The pieces shown here are indicative of my work as both a strategist and producer—showing how we executed[…]

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They Wanted a Unicorn

2013 at Nike 2013 was a year full of action, and I was right in the middle of it as the Communications Lead on a $1B+ project at Nike that transformed all Nike sales tools, including replatforms, new app launches, and a gigantic transition to digital. The audience our team at Global Sales spoke to[…]

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Fotobarons UI Redesign

2015 was a big year:  amongst travels, experiences, and adventures in South America, I officially because a freelancer (yet again). Partnering up with a Latvian consulting company who needed a UI Designer on a client’s site overhaul, I jumped in to audit existing site content, provide UI recommendations, and pull together concepts for the site’s[…]

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NikeU Brand Marketing UI Redesign

With the deadline to launch an enterprise-shifting employee training initiative, Nike North America Brand Marketing Operations needed to find an online home for course enrollment and supporting materials. As a content and design lead on this project, I partnered with the Drupal development team that would implement the site additions. Soon though, I learned that simple[…]

2015 Silverton CO Natural Hit Cynthia Johnson

A Big Mountain Rider is Born (Online)

Cynthia came to Chile to compete in a pair of Freeride World Tour qualifying events, but left with a branded athlete website. The goal? To help her get more sponsors and provide visibility to the riding she was doing around the world. Aggregating her social channels, building out her WordPress site, and corralling photo and[…]

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Digital & Content Concepting Through Production

  Challenge Metric Systems Corporation, a designer and manufacturer of emerging wireless technology products, wanted to grow its customer base beyond the prototyping work it had done for Microsoft and AT&T. With several successful contracts under its belt, the company knew it had a great product set–but now it needed to commercialize a new wave[…]

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Strategic Communications, Nike NFL Launch

Challenge Just four months before Nike launched its game-changing contract with the NFL, a critical team member was needed: the supply chain program-wide organization (accountable to nearly 1,000 Nike employees) required a communications expert to manage a comprehensive marcom program. With many months in the making and multiple cross-functional teams involved, this role entailed the[…]

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A New Digital Identity…and WordPress

Challenge The Yada brand line of products, just reimagined and launched by parent company Winplus, needed a new brand identity. After months of research and development, their glossy product line needed an online identity that reflected the individuality of their customers. Insight Yada’s new mobile-friendly site plugged in content elements critical to to satisfying its[…]