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They Wanted a Unicorn

2013 at Nike 2013 was a year full of action, and I was right in the middle of it as the Communications Lead on a $1B+ project at Nike that transformed all Nike sales tools, including replatforms, new app launches, and a gigantic transition to digital. The audience our team at Global Sales spoke to[…]

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Digital & Content Concepting Through Production

  Challenge Metric Systems Corporation, a designer and manufacturer of emerging wireless technology products, wanted to grow its customer base beyond the prototyping work it had done for Microsoft and AT&T. With several successful contracts under its belt, the company knew it had a great product set–but now it needed to commercialize a new wave[…]