Nike NA Running Hero FA16

glean > intuit > storytell > convince > laugh > learn > repeat

Blending a content strategy and digital strategy role, I worked with Nike North America to ideate, launch, and measure impact of a Geography-wide learning initiative that leveled up the already-amazing work Nike Brand Managers undertake every day. The pieces shown here are indicative of my work as both a strategist and producer—showing how we executed[…]

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NikeU Brand Marketing UI Redesign

With the deadline to launch an enterprise-shifting employee training initiative, Nike North America Brand Marketing Operations needed to find an online home for course enrollment and supporting materials. As a content and design lead on this project, I partnered with the Drupal development team that would implement the site additions. Soon though, I learned that simple[…]

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SEND IT: Leveling Up Petzl Content Marketing

This post originally was published on Medium in November 2015. ··· The Experiment Objective Find opportunities in Petzl’s marketing content Questions I Wanted To Answer Is it easy for Petzl to generate the content it needs to maintain an authentic brand voice? Does content have a framework to drive action, inspire results, and inform customers?[…]

2015 Silverton CO Natural Hit Cynthia Johnson

A Big Mountain Rider is Born (Online)

Cynthia came to Chile to compete in a pair of Freeride World Tour qualifying events, but left with a branded athlete website. The goal? To help her get more sponsors and provide visibility to the riding she was doing around the world. Aggregating her social channels, building out her WordPress site, and corralling photo and[…]

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Digital & Content Concepting Through Production

  Challenge Metric Systems Corporation, a designer and manufacturer of emerging wireless technology products, wanted to grow its customer base beyond the prototyping work it had done for Microsoft and AT&T. With several successful contracts under its belt, the company knew it had a great product set–but now it needed to commercialize a new wave[…]

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Global Inbound Marketing

Challenge 5CI GlobalCom’s founders were known internationally for their stellar business reputations in the defense, aerospace, and communications industries, but their new company lacked a clear and consistent voice or message. Their product lines across multiple verticals were disconnected without a common thread, and they needed a unified voice that would speak to investors and[…]

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A New Digital Identity…and WordPress

Challenge The Yada brand line of products, just reimagined and launched by parent company Winplus, needed a new brand identity. After months of research and development, their glossy product line needed an online identity that reflected the individuality of their customers. Insight Yada’s new mobile-friendly site plugged in content elements critical to to satisfying its[…]