glean > intuit > storytell > convince > laugh > learn > repeat

Comms Vision

Blending a content strategy and digital strategy role, I worked with Nike North America to ideate, launch, and measure impact of a Geography-wide learning initiative that leveled up the already-amazing work Nike Brand Managers undertake every day.

The pieces shown here are indicative of my work as both a strategist and producer—showing how we executed our communications in various media channels using a persona- (or audience-) based content calendar, as well as got leadership buy-in with the ever-present “one-pager.”

Want to see more of the digital strategy work that went into this program? Check this out.

NikeKNOWS Email