REI & Not Lost, Just Discovering


REI Instagram


In support of REI’s #optoutside (Black Friday 2015) campaign, I posted a photo that Loreah Winlow had taken of our group of friends when rock climbing at Piedra Parada, Argentina.

Add a few choice words, select Instagram hashtags, and the photo was history. It currently has over 14,000 likes and 90 comments.