Chaqchao Organic Chocolates & Arequipa Beer Club

Content Content Social Content

So We’re On the Same Page Social content creation isn’t just writing a witty caption or selecting a sweet photo to accompany it; ideally, it’s the intersection of both those, plus an understanding of what makes your audience tick that makes great content. Without further ado, here are a few standouts…. (Hint: click the images[…]

Nike NA Running Hero FA16

glean > intuit > storytell > convince > laugh > learn > repeat

Blending a content strategy and digital strategy role, I worked with Nike North America to ideate, launch, and measure impact of a Geography-wide learning initiative that leveled up the already-amazing work Nike Brand Managers undertake every day. The pieces shown here are indicative of my work as both a strategist and producer—showing how we executed[…]

NikeSales2.0-Cover-Thumb

They Wanted a Unicorn

2013 at Nike 2013 was a year full of action, and I was right in the middle of it as the Communications Lead on a $1B+ project at Nike that transformed all Nike sales tools, including replatforms, new app launches, and a gigantic transition to digital. The audience our team at Global Sales spoke to[…]