They Wanted a Unicorn

2013 at Nike 2013 was a year full of action, and I was right in the middle of it as the Communications Lead on a $1B+ project at Nike that transformed all Nike sales tools, including replatforms, new app launches, and a gigantic transition to digital. The audience our team at Global Sales spoke to[…]

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Strategic Communications, Nike NFL Launch

Challenge Just four months before Nike launched its game-changing contract with the NFL, a critical team member was needed: the supply chain program-wide organization (accountable to nearly 1,000 Nike employees) required a communications expert to manage a comprehensive marcom program. With many months in the making and multiple cross-functional teams involved, this role entailed the[…]