Nike NA Running Hero FA16

glean > intuit > storytell > convince > laugh > learn > repeat

Blending a content strategy and digital strategy role, I worked with Nike North America to ideate, launch, and measure impact of a Geography-wide learning initiative that leveled up the already-amazing work Nike Brand Managers undertake every day. The pieces shown here are indicative of my work as both a strategist and producer—showing how we executed[…]

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SEND IT: Leveling Up Petzl Content Marketing

This post originally was published on Medium in November 2015. ··· The Experiment Objective Find opportunities in Petzl’s marketing content Questions I Wanted To Answer Is it easy for Petzl to generate the content it needs to maintain an authentic brand voice? Does content have a framework to drive action, inspire results, and inform customers?[…]